Medicare Event Marketing
Closing sales is the easy part. Filling up event seats with interested (and qualified) prospects is the hard part. We take care of the hard part for you.
Our done-for-you marketing system sends you leads directly to your inbox in real-time!
Event/appointment reminders for attendees and drip marketing after the event.
Custom branded landing page development specifically for your campaign(s).
Setup, split-testing, targeting, management. We maximize your ROI.
Have you planned your AEP events yet?
Whether you are looking to maintain or grow your book – maximizing marketing efforts during AEP is a must. And there is no better way than getting in front of prospects and current clients via in-person educational meetings and sales meetings.
Failure to plan is planning to fail – top producing agencies and agents are currently getting their ducks in a row for their AEP marketing (digital and otherwise.) Waiting until AEP to plan out and implement your digital marketing will put you behind the curve.
Want to present to full rooms for your educational and sales events during AEP? Reach out today to get started.
No More Empty Seats
Even if you’re new to the Senior Market, you know that educational, in-person seminars are bar none the best way to grow your insurance practice. One problem.
Direct mail simply doesn’t work as well as it use to. You can see ROI with direct mail, but it won’t be as effective across the board. So how about replacing part of that equation with marketing better suited for the people of the 21st century?
Seminar Marketing vs. Buying Leads
Leverage Your Time
Spend your time more efficiently. Instead of just speaking to one prospect at a time, you’ll spend your time providing value to 5, 10, or more people at once.
You can make sales by spending days dialing bought leads. But that day-in, day-out is not an approach suited for most agents.
Build Trust BEFORE the Sale
Making a presentation in front of your prospects is the best way to build rapport. People assume you are the expert and will arrive willing to listen to what you have to say. It’s up to you to prove them otherwise. When people trust you, they will be more willing to take the next step.
Better Recall Rates
Our Seminar Marketing campaigns continously engage with prospects, which is impossible to do with leads that are generated, sold, and re-sold.
We market your event in your local area, engaging with people who actually live in your target market. You won’t deal with people who claim to have never filled out a form, or people that didn’t realize what they are signing up for.
Transparent, Brand-Building Marketing
Every dollar spent with Keywave Digital is used to put YOUR brand in front of customers. Every prospect that engages with you through our campaigns is reaching out to speak specifically to you.
Lead vendors aren’t transparent when it comes to generating leads, so bought leads aren’t usually sure who is going to be on the other end of the phone.
Don’t Want to Host a Seminar In-Person?
Our approach to webinar marketing is crafted with Conversion Rate Optimization from A-to-Z. From the initial advertisement prospects will see, to the appointment booking capability. We build strong offers into your webinar campaign to motivate people to take action with seamless integrations.
Our Automated Webinar Campaigns run completely on autopilot and builds your business while you sleep.
You’ll be able to focus more on selling when you don’t have to make the same presentation over and over again.
Direct Mail vs. KWD
What Do Our Current Clients Have to Say?
How does your pricing work?
Our pricing is made of two parts: the service fee and advertising spend.
The service fee is what you pay us to do the work for you: Building your landing pages, building campaign, writing and sending the texts and emails, and managing the entire operation day to day. We charge you every month for this service.
Advertising spend is charged directly to the card on file by whatever platform(s) we are advertising for you on.
Pricing for these campaigns is as follows:
Package #1 – Up to 2 Seminars per month: $600/month + Advertising Spend
Minimum Ad Spend: $350/month
Package #2 – Up to 4 Seminars per month: $1000/month + Advertising Spend
Minimum Ad Spend: $500/month
Package #3 – The Automated Webinar. A lead generating, appointment setting machine that runs on autopilot 24/7:
Service Fee: $800/month + Advertising Spend
Minimum Ad Spend: $500/month
Recommended Ad Spend: $800+/month
What is the average lead cost?
On average, RSVPs will range from $10-$23 per RSVP depending on the location(s) you’re targeting. That means for every $10-$23 spent on Facebook and/or Youtube, you can expect someone to sign up for your event.
How We Generate Leads
To promote seminars and webinars, we use advertisements primarily on Facebook. However, the senior market usage of YouTube is steadily growing and we’ve already had success with Medicare marketing on this platform as well.
TIP: For 2021 and onward, the most effective platforms for reaching seniors will be Facebook and Youtube.
Depending on your advertising budget, we make sure that you have a strong presence on both of these platforms!
What all is included in a Seminar/Webinar Marketing Campaign?
Our campaigns are so much more than just advertisements on Facebook and/or Youtube and there is a lot of value packed in to what you get.
You get (at no additional cost):
- Done-For-You Automated E-Mail and SMS Meeting Reminders sent to event registrants to make sure they remember to attend your meeting.
- Done-For-You Appointment Reminder Campaigns for people who book calls with you through our campaign.
- Done-For-You Weekly E-mail Nurture Sequence (Drip Marketing) to stay in front of all your prospects and continue to provide value
- A free CRM to house lead data and communications. Safely store data and track your ROI on every dollar you spend with us.
How many people will attend my seminar/webinar?
For in-person seminars, this will depend on the size of your local market. A campaign marketing 2 events in a small town in Idaho will not get the same response/ attendance as a campaign marketing an event in a large city such as Jacksonville, Florida.
When you choose the Automated Webinar, we target an entire state for you. As a result, the Automated Webinar generates the most engagement because we target a much larger population than what would be found in local markets.
However, not every agent is experienced with telesales so the Automated Webinar campaign is not the best fit for everyone.
How does the Automated Webinar work?
First, you’ll record your presentation by yourself using our webinar platform. Don’t worry – you can do as many takes as you need.
Then, we build a complete funnel that generates RSVPs, makes sure people attend, and makes it easy for people to take the actions we want them to take.
Your Automated Webinar campaign runs 24 hours a day, 7 days a week. People choose a time that is best for themselves to watch your pre-recorded presentation, making attendence rates higher than live events.
Calendar integration allows appointment/lead notifications to be sent directly to your calendar and e-mail.
The Automated Webinar campaign looks and feels like a Live Webinar, but it runs on autopilot!
When You Work With Us
When you work with us to drive traffic to your event, you get the most bang for your buck. You don’t need to spend a couple of thousand dollars to send out a mail campaign.
Simply let us know when your meetings are scheduled and some other details. We take care of the rest. You’ll be notified each time someone RSVPs, which gives you the chance to reach out and confirm their attendance. You’ll be able to go to your meetings having already spoken to attendees. Have quality conversations with warm, qualified prospects.