KeyWave Digital

A Scale-Solution for Medicare Seminar Marketing

A solution designed specifically for IMOs and FMOs to fill seats at your agents’ educational seminars, lunch-n-learns, and dinner seminars with qualified seniors

Why Choose Us for Seminar Marketing?

Nothing beats the opportunity of your agents building rapport, face-to-face, in front of groups of seniors who want to hear what he/she has to say. 

Medicare seminars have been around for years due to that exact reason. They’re tried and true.

The challenge is getting these prospects to show up in a cost-effective manner.

Since the advent of social media, there have been a ton of “new” online lead generation strategies.

These can work, however, the quality isn’t there to afford the fees being charged by marketing companies long-term. There is no relationship being built between the prospect and your agent.

Consumers are becoming more skeptical about filling out their information online, especially when it typically results in them getting bombarded by phone calls.

We’ve developed and refined a new avenue of generating cost-effective RSVPs at scale for Medicare educational seminars, a proven customer acquisition strategy.

Deliverables

ad campaign management

Ad Management

We specifically target your ideal Medicare prospects  and optimize the campaigns daily.

landing page development

Landing Pages

Prospect arrives on the agent’s custom branded landing page to choose a date/time to RSVP for.

medicare ad copywriting

Auto Reminders

SMS and email reminders are delivered 7 days out and leading up to the Medicare seminar.

t65 medicare leads

Exclusive Leads

The agent calls each prospect prior to the event to introduce themselves and confirm attendance.

We Facilitate Successful Agents With You

Using various online advertising platforms, KeyWave Digital has been able to consistently deliver Medicare seminar leads/RSVPs to agents at scale for the past three years.

Closing sales is the easy part. Filling up your agents’ seminar seats with interested (and qualified) prospects is the hard part. We take care of the hard part for you.

Watch the video below (or to the right if you’re on a desktop) to listen to our long-time partners at Carolina Senior Marketing, a North Carolina based FMO, speak on the success we’re achieving together with their organization.

Keywave Digital Seminar Metrics

Lunch Seminars
Free Meal?
Yes
Avg. Cost Per Lead
$10-$20 depending on the restaurant and the population size in that city/county.
Avg. Cost Per RSVP
$6.80 - $13.60: Many of the leads will RSVP to bring a +1, which is generally a spouse of the same or similar age.
Average Attendance Rate
50-60%: Free meals are a stronger offer which will result in a higher attendance rate.
Dinner Seminars
Free Meal?
Yes
Avg. Cost Per Lead
$8 - $20 depending on the restaurant and the population size in that city/county.
Avg. Cost Per RSVP
$5.45 - $13.60: Many leads will RSVP to bring a +1, which is generally a spouse of a similar age.
Average Attendance Rate
50-75%: Free meals are a stronger offer which will result in a higher attendance rate.
Educational Seminars
Free Meal?
No
Avg. Cost Per Lead
$10 - $30 depending on the restaurant and the population size in that city/county.
Avg. Cost Per RSVP
$6.80 - $20.45: Many leads will RSVP to bring a +1, which is generally a spouse of a similar age.
Average Attendance Rate
40-55%: Free meals are a stronger offer which will result in a higher attendance rate.

(Don’t) Forget About Direct Mail

Here is a comparison between direct mail and our digital marketing service for two of an agent’s Medicare seminars.

Both were hosted at the same venue, day of the week, and time. Advertising was done with both direct mail and using KeyWave Digital to advertise on Facebook.

Direct mail definitely still works for generating seminar RSVPs, especially in rural areas.

There are some positives to using direct mail, such as reaching your ideal prospects that are not on social media.

However, there are quite a few downsides to only using direct mail, specifically in regard to generating seminar RSVPs in the most effective manner. We make sure your bases are covered when it comes to digital marketing for seminars. 

 

Direct Mail
Amount Spent
$798
Registrations
14 RSVPs = $57 Cost Per Registration
Attended
9 = $88.67 Cost Per Attendee
Scheduled Appointments
4 = $200 Cost Per Appt
KeyWave Digital
Amount Spent
$781 (Ad Spend + Service Fee)
Registrations
24 RSVPs = $32.54 Cost Per Registration
Attended
14 Attended = $55.79 Cost Per Attendee
Scheduled Appointments
8 = $97 Cost Per Appt

Pricing

Designed Specifically for IMOs & FMOs

This is an exclusive pricing package specifically for IMOs & FMOs that cover seminar marketing costs for their agents. It is discounted from the retail value we offer independent agents and is designed to help your Medicare business flourish in a digital era.

Pricing is based on a service fee + ad spend model. When you use KWD to market your meetings, your costs remain fixed. We do not charge prohibitively high prices per household attendee, resulting in variable costs that prevent you from seeing an ROI on your marketing budget.  

 

 

Ready To Get Started?

Frequently Asked Questions

What is the current response like with COVID-19?

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How much ad spend do I need?

We recommend budgeting $250 per meeting.

Of course, the average cost per lead will fluctuate depending on location/population size.

Budgeting $250 per meeting with an average cost per lead of $15/registration is about 16 households signed up for the seminar.

Each prospect is offered the option of RSVPing for a +1, which often cuts your cost per RSVP in half.

What's included?

1. Facebook Advertising Campaign ($500+ Value/Month)

2. Automated Email + SMS Reminders ($99 Value/Month)

3. Custom Landing Page for RSVPs ($500+ Value)

4. Post-Event Weekly Email Marketing Nurture ($400+ Value/Month)

Recommended Ad Spend: $500/Month ($250 per seminar)