4 YouTube Advertising Tips for Insurance Agents

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Video marketing is a lot more than just posting one or two videos on your insurance company’s website. If you want to expand your reach and gain more exposure, you have to use video ads — and more specifically, YouTube Ads. Let’s look at 4 YouTube Ad tips to get you started marketing your insurance business. 

4 YouTube Ad Tips for Insurance Agents

1. Start Your Ad with a Hook

No one likes to stick around to watch an ad with a boring beginning. Sometimes, it makes your audience want to skip the entire ad altogether.

So, how do you make the beginning of your ad compelling enough to get your audience to watch it all the way through? You start the ad with a hook! Here are some examples:

  • Have you ever thought about ______?
  • Did you know that _____?
  • Feeling ______ when it comes to finding an insurance agent you trust?
  • Are you wanting to _____, but you don’t know where to begin?

Any question that you can insert at the beginning of the video will keep your audience interested and sticking around to find out what you have to say next!

2. Demonstrate Value

The hook is just the beginning of the ad. Now that you have their attention, it’s time to demonstrate value. You will want to give them a shortened elevator pitch in your ad to let them know who you are, who you help, and why they need you. 

According to statistics, you only have about 6-10 seconds to keep them interested in your ad. Be sure that the things you say show value and make the end-watcher want to convert. 

3. Target Your Audience

If you aren’t targeting a specific audience within the YouTube Ad platform, then you are missing out on the opportunity to reach the people you want to connect with the most — your ideal customer. 

You can segment out your audiences based on:

  • Age
  • Gender
  • Location
  • Interest
  • Life Events
  • And More!

Did you know that you can even target certain groups based on how they’ve interacted with your company before? Pretty cool right? So, YouTube makes it pretty easy for businesses to launch a retargeting campaign to get those viewers to close. 

4. Use in Interactive Elements

Lastly, you will want to place interactive elements throughout your ad so that people can easily go to your website or landing page with a click of a button. Interactive elements are one of the top ways to make the buyer’s journey that’s much easier for your prospective clients! 

Pro Tip: Your viewers won’t spend more than a few seconds trying to figure out how to purchase from you. Keep that in mind. 

Grow Your Insurance Business with YouTube Advertising

By following the tips we highlighted above, you will be able to grow your insurance business to new heights! If you haven’t set up your YouTube Ads account yet, what are you waiting for? Exponential growth is just around the corner. 

Digital marketing for insurance agents can be confusing. But, it doesn’t have to be. Connect with us to find out how we can help you reach your marketing goals!

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