Attracting leads is vital in any industry that involves sales. This includes insurance agents that want to attract new customers to their business. Here are some of the best ways to market your insurance business and start generating new leads.

3 Ways to Market Your Insurance Business

There are many factors to consider before establishing a good marketing strategy for your insurance business. With time, consistency, and a sound plan, you can create an effective plan to grow your business and attract new leads as an insurance agent. Take a look at the three best ways you can market your business.

  1. Webinars

Automated webinars are a great way to market your business. They can help you build a bond with your potential clients and highlight your expertise. The best part of a webinar is that you can capture valuable contact information on the sign-up page so that you can continue nurturing your leads even after the webinar has ended.

  1. Paid Advertising

Paid advertising is a modern way of reaching consumers on the platforms they are already using like Facebook or YouTube. Insurance companies rely heavily on paid outreach to market their insurance packages because paid media allows you to reach your potential customers directly. Although you have to pay for paid advertising, you can target your audiences based on behaviors, location, demographics, and more! 

Using paid advertising trumps traditional marketing tactics like radio ads and billboards because you know that the ad is being displayed only to those who are most qualified for your insurance services. (And, you can see helpful marketing analytics about your ad campaign in real-time!)

  1. Email Marketing

Email marketing is a great way to build direct relationships with your potential customers. Insurance companies can use email to reach out to consumers who might not otherwise come into the branch. 

At KeyWave Digital, we do something called email nurturing. In essence, an email nurture is a sequence of emails that you would send to contacts. These emails would be filled with helpful resources to help prospective customers out in the consideration/decision process. These resources may include blogs, guides, or FAQs about your business. By placing potential clients in an email nurture sequence, your business will always be at the top of their mind, and you will be deemed a trusted entity in their insurance buying journey. 

Digital Marketing for Insurance Agents: Are You Ready to Grow?

Digital marketing is changing the way insurance professionals do business and it deserves to be at the top of your priority list. You may have been used to the old way of doing business — buying lead lists online. But, things have drastically changed in the insurance marketing landscape. 

So, we are going to pose a question to you. Are you going to stay stuck in the past? Or, are you willing to pivot your marketing strategy to become a more successful agent by keeping up with the times? It’s up to you.

Ready to make real change? Let’s grow together. Connect with us to find out how you can bring in more leads with digital marketing!