Reasons to Use Video Marketing For Your Insurance Business
With the constant changes in the digital marketing world, you have to be willing to make necessary changes to keep new leads rolling in. But, how are other insurance businesses doing this? They are doing it through video marketing. Video marketing is a great way to reach and connect with your target audience, get more leads, more referrals, and even more customers.
Still not convinced that video marketing is for your business? Check out these astounding video marketing statistics for 2021:
- People watch an average of 16 hours of video per week.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- 87% of video marketers report that video gives them a positive ROI.
- Video drives a 157% increase in organic traffic from SERPs.
- 82% of people would rather watch live video than read social media posts.
Do we have your attention now? We thought we would! Now, let’s look at the 3 specific reasons why you NEED to have a video marketing strategy.
3 Reasons Why You Need to Use Video Marketing as an Insurance Agent
1. It Puts a Face Behind the Name
Articles are great, but they don’t show you the personality and person behind the words. A lot of potential clients are a bit skeptical about reaching out to a stranger they haven’t met, especially if they haven’t seen their face. (We don’t blame them.)
By putting yourself in front of the camera as an insurance agent, you get to build rapport and trust with your customers — even if they haven’t really met you yet!
2. Your Audience Prefers It
Did you know that 86% of people would like to see more video from brands?
Well if that’s true, why aren’t more insurance agents making videos to go alongside their other marketing efforts? It could be time, money, or something else.
But what we do know is that we’ve entered an age where video marketing has become not only essential but expected from customers. All brands eventually will have to start making video content to stay competitive. It’s just a matter of when.
I guess what we are trying to say is “don’t be a late adapter in the industry”. You will kick yourself later that you didn’t hit publish sooner.
3. It’s Profitable
And, the most important pointer to note is that video marketing is highly profitable. In fact, 64% of consumers make a purchase after watching branded social videos. 64%! If that doesn’t get you to stop what you are doing right now to hit record, I don’t know what will.
Video is becoming more and more popular as platforms like TikTok and Instagram Reels take the stage. So this means that now is not the time to shy away from video marketing but to do the exact opposite!
Hit Record and Capture More Leads
The possibilities are endless with digital marketing for insurance agents. 2021 is the year to take video marketing by the horns, and make it unique to your insurance business!
What’s holding you back? Let’s get the film rolling.
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