If you are an insurance agent, you may have done quite a bit of extensive research trying to figure out how to market your business online.
Should you engage more with social media? Should you run an ad campaign? What about blogging? Should you have a blog on your website?
These are all questions you have probably asked yourself, but have you considered launching an automated insurance webinar?
What is a Webinar?
A webinar is an online presentation that is recorded and made available for free download in exchange for an attendee’s contact information. This contact information can be in the form of a name, email, role, or any other field you may want to know about a prospective customer.
All in all, webinars are a great place to educate your audience about the benefits of insurance and to help them further understand why they need to sign-on with your unique insurance business.
Fun Fact: 69% of insurance consumers ran a search before making a purchase.
Should Your Insurance Business Use Webinars?
The answer is yes! Webinars are an effective and easy way to nurture your leads who are already considering your insurance services. By launching an educational webinar, you will pave a path for your leads to move further down the marketing funnel to become a possible sale.
Have you ever bought a big purchase without doing your due diligence and researching its pros and cons first? Probably not.
This is the whole point of launching an automated webinar. It’s a way to get your ideal customer interested and feeling as though they see you as a trusted entity. In a webinar, you will be able to answer their questions in an easy-to-watch format and have their contact information to follow up with them after the webinar.
So, what should you talk about in your first webinar? Let’s look at some interesting topics you can cover!
Webinars 101: Insurance Webinar Topic Ideas
Some of the top-performing webinars have “how-to”, x ways to…”, and “why you..” in the title. Here are a few topic titles you can use for your webinar. (You can thank us later.)
- “Why You Need Insurance in 2021”
- “What You Need to Ask an Insurance Rep Before Signing On”
- “FAQs We Get Asked About Insurance”
- “What is the Risk of NOT Having Insurance”
- “How to Find an Insurance Company that Cares”
Skyrocket Your Growth Through Webinars
Digital marketing for insurance agents can be complicated. But, with the right tactics and strategy in place, your business can bring in more leads and close more deals by the end of the year.
If you are tired of contacting uninterested leads, try launching an automated webinar. You may be pleasantly surprised by the results.
Ready to make real change? Let’s grow together. Connect with us to find out how you can launch your first insurance webinar!