As a Medicare insurance agent, you have to be ready to do what it takes to nurture leads and close deals. Agents can do this by having both a sales and marketing strategy. (It’s when both your marketing and sales efforts align that you will begin to see real growth happen.)
So what are insurance agents doing to market their services? Let’s take a look into some of the ways that insurance agents use digital marketing to nurture their leads in today’s times.
Digital Marketing for Insurance Agents
The future of marketing is here, and if you’re not up to par with all the latest digital marketing tactics, you may be missing out on potential digital leads. That also means that you are missing out on potential revenue.
Why Digital Marketing?
If you don’t currently have a digital marketing strategy, you may wonder what the benefit of digital marketing is. Well, we will give you an example to demonstrate the benefit of marketing your insurance services online.
For example purposes, let’s say that you are looking for a new car. Would you go directly to the dealership to buy it right then and there or would you take your time to research the pricing and benefits of the car before even stepping foot onto a car lot? You would probably select the second choice right?
Just like with this car example, potential customers will probably run a search on your insurance services and pricing before even thinking about picking up the phone to give you a call. Here are some ways that insurance agents market their business online.
Digital Marketing for Insurance Agents Examples
- Paid Ads
- Social Media
- Content Offers
- Automated Webinars
- Local Search Engine Optimization
Having a mix of these different marketing tactics is important to have in order to reach your ideal customer where they are at: online. Even though all of these tactics are important, one of the most powerful ways to market your insurance leads is through webinars. Here’s why.
Why Automated Webinars?
An automated webinar is a video that allows you to educate your ideal customer on your services, pricing, FAQs, and more. The webinar appears to be a “live webinar” to the viewer, but it is actually automated on your end to play after they sign-up.
Automated webinars are a way for your insurance leads to see your face and get answers to any questions they may have through the informational video. Only interested individuals are watching the webinar because they have already begun to consider your services. The best part? You can capture that lead’s contact information on the sign-up page before they enter into the webinar. Pretty cool right?
You can then use that contact information to send them a follow-up email after the email and provide them with additional helpful resources to continue nurturing that relationship. Then, after giving them time and space to research on their own further will they be ready to start a sales conversation.
Are You Ready to Create Your First Webinar?
We understand that digital marketing for insurance agents can be confusing if you don’t know where to begin. That is why we are here.
At KeyWave Digital, we specialize in generating new insurance leads through digital marketing. We do all the heavy lifting for you, so you can focus on what you do best — closing deals. Interested in learning more? Connect with our team to find out how you can get started on your first automated webinar today!