It’s 2021, and you may have certain insurance sales goals you want to reach by the end-of-year. One of these goals may be that you want to fill your pipeline with more final expense leads in 2021. Sounds like a good goal to have right?
So how can you crush this goal? The answer is in digital marketing (and creating content with your ideal customer in mind).
We understand that you may not be a marketing expert, so that is why we put together a list of three specific ways you can get the best final expense leads this year through digital marketing. Let’s get started.
3 Ways to Get the Best Final Expense Leads with Digital Marketing
- Run Facebook Ads
Why should you launch Facebook ads to capture final expense leads?
With Facebook being the third most visited website in the world, you want to be sure that you are utilizing Facebook’s ad capabilities to its fullest potential. By running a targeted Facebook ad, you can hone in on individuals based on age, location, and interests. This will ensure that your ads are only shown to the right group of people that may already be interested in your services.
- Create Youtube Ads
In addition to running targeted Facebook ads, you should also create Youtube ads. By creating custom videos for your Youtube ads, your audience will begin to see you as more of a credible source in the insurance world, and they will be more likely to look to you for assistance with final expense insurance. Youtube is the best ad platform to use in order to humanize what you do as an insurance agent.
Pro tip: Putting your face behind the video message will get your audience to view you as a thought leader in final expense insurance. This will get your audience to trust you and become a potential customer later on.
- Utilize Landing Pages
Another way to capture more final expense leads is to design a landing page with a form.
If an individual is doing research online, they may run across your landing page from social media or a search engine. After they land on your landing page, they have the option to give over their contact information for something in return. (Examples include: signing up for a newsletter, getting a call back from sales, etc.)
Once this person has filled out the form, you will have their information so that you can continue to nurture them down the marketing funnel and bring them steps closer to potentially closing.
Pro tip: You can add your contacts to an email nurture sequence after they fill out a form on a landing page. You can then send them more information about the benefits of final expense insurance and give them additional resources relevant to what you do.
Fill Your Pipeline with Final Expense Leads
If you are having problems getting high-quality final expense leads on the phone, we are here to help. You may be tempted to send another mailer and call it a day, but if it isn’t working for you, it’s time to pivot. You can’t keep doing the same tactics that haven’t worked for you over and over again. You will always come up short with the same results.
Here at KeyWave Digital, we know what works and what doesn’t when it comes to marketing your final expense insurance leads. The good news for you is that we specialize in generating final expense leads that are eager and ready to talk to you, so you can spend your valuable time doing what you do best. Contact our team to get started today!