In the insurance industry, engaging and educating your prospects is important. And what better way to do that than hosting a webinar? Webinars are a great way to educate in an informative and interactive way. They are also an essential component of any successful outreach campaign as it gives you the ability to connect with prospects who may not be able to meet in person.
Are you ready to launch a successful insurance-related webinar? Digital marketing for insurance agents can be complicated, that’s why we decided to break our top webinar insights into three easy-to-follow tips. Let’s dive in.
3 Tips to Make Your Insurance Webinar Great
- Tell a Story
There are tons of great insurance webinars, so how do you make yours stand out? You tell a story.
- What makes your business stand out amongst the competition?
- What are the benefits of signing on with your specific insurance company?
- Do you have a story from an insurance client about how your business helped them?
- What about you? Did the company help out one of your family members as an agent?
Don’t be afraid to get personal and add a human touch — as long as you have permission to tell the story of course. Paint a clear picture for your audience, and tap into your audience’s emotions.
In your insurance webinar, your audience wants it to be engaging. And, by telling a story, you will keep them intrigued throughout the entirety of the presentation.
Fun Fact: 32% of webinar attendees are only engaged when the host is passionate about the topic.
- Create a Visually Appealing Slide Deck
Next, you want to create a visually appealing slide deck. If your slide deck looks like it hasn’t been updated in a while, attendees are more likely to click out without giving your speaker a chance to share their presentation.
To create the perfect slide deck, use…
- Eye-Catching Colors
- Up to Date Imagery
- Engaging Videos
- Easy-to-Read Text
With only 40% of webinar attendees that pay attention from start to finish, you want to make sure that your slides are interesting throughout the entire webinar.
- Promote. Promote. Promote.
Lastly, you want to promote your webinar! If you don’t promote your webinar, your ideal audience won’t know it exists.
Some great ways to promote your webinar include:
You can try out one promotion method or do a mix of all of the strategies to see which drives the best results. We like using a mixture of all of these promotional tools to drive traffic to webinars. But, we understand that every business’s budget is different. Select a strategy that works for you!
Launch the Perfect Webinar
If you are ready to launch the perfect insurance webinar, today is the day! We’ve given you all of the top tips to make your next webinar a success. You just have to implement them. What’s stopping you?
Ready to make real change? Let’s grow together. Connect with us to find out how you can launch the perfect webinar!