You’ve put in the work. You launched your webinar. But, all you’ve heard is crickets.

What gives? If you are struggling to increase your attendance and get qualified leads for financial advisor, this article is for you. Here are the 5 proven ways to help you collect more webinar registrations.

5 Proven Ways to Collect More Webinar Attendees

  1. Pick a Relevant Topic

Picking a relevant topic for your financial services webinar is important. Some topics can be more specific, while others can have broad appeal to anyone looking to hire a  financial services expert. 

Regardless of which approach you take, two questions that always have to be at the forefront of your mind when deciding a topic, are: “How will attendees use this information?” and “how can I make this information relevant to them?” After asking yourself these questions, start to brainstorm topic ideas!

Pro tip: Ask your current clients what topics ideas they like the most. By leaning on them, you will have an outside prespective in the matter, and you will be able to create content that your ideal client will want to hear about.

  1. Promote Your Webinar on Social Media

If you want to get more webinar attendees, the top way to do so is through social media. You can use platforms like:

  • LinkedIn
  • Facebook
  • Instagram

By sharing a quick graphic or sneak peek video of the webinar, you will be more likely to reach those you may not have been able to reach otherwise. 

  1. Use an “Add to Calendar” Feature

Another thing you need to try out is the “add to calendar” feature. You can add this feature on the webinar sign-up page so those who have registered can see your webinar event on their personal calendar. 

  1. Send a Day Of Reminder Email

Have you ever missed an event simply because you forgot? Try sending a reminder email on the day of the webinar to all of those who signed up. You will jog their memory about the webinar, and because of the email, the will be more likely to show up. 

Pro tip: The average open rate of a standard email is only about 18%. But a webinar email can see as high as a 72% open rate.

  1. Follow Up with Those Who Didn’t Show Up

Some of those who registered didn’t show up. Are they a lost cause? Not in the slightest.

Send them a “sorry we missed you” follow-up email notifying them of the next webinar time. Even though they couldn’t make it this time, maybe they can come the next!

Financial Services Lead Generation: Bring In Digital Qualified Leads

Are you ready to bring in more financial advisor leads? Here at KeyWave Digital, we specialize in helping financial service companies bring in more leads through digital marketing. Want to know how to boost your growth? Connect with our team of digital marketing specialists to get started!