Facebook Ads for Financial Advisors
If you are in the financial advising business, then we’d be willing to bet that Facebook advertising is something you have explored. With the rapid growth in mobile usage, Facebook has become a great channel for reaching your clients or potential clients. But before getting started with your campaign, there are several things you will need to know about Facebook ads for financial advisors. First, let’s discuss why there’s a push toward digital advertising in the first place.
The Push Towards Digital Advertising
Did you know that the estimated global mobile advertising spend is expected to reach $280 billion by the end of 2021? (And, this number is only expected to continue to exponentially grow.)
Over the past few years, digital advertising has broken into the digital marketing scene to bring financial advisors new prospects and leads. In fact, digital advertising is one of the best ways to get your message in front of people who are interested in what you have to offer. With platforms like Facebook ads, Google ads, and more, you can create unique ads that target audiences based on age, location, demographic information, and interests.
Why Facebook Ads? Is It Really Essential?
Let’s take a look at Facebook ads specifically. Is it really that essential to invest in Facebook advertising as a financial advisor? The answer to this question is yes! Here’s why.
- It’s Cost-Effective
Facebook ads is one of the cheapest forms of digital advertising. (But, it’s also one of the most effective ways of advertising too!) You have full control over your advertising spend, and you only pay for the results you expect. You can set your spending based on impressions, clicks, or conversions.
- It’s a Great Way to Advertise In-Person Events
Thinking about hosting a financial seminar? Using Facebook ads is a great way to get your ad in front of those who are in your area. You can make targeted ads based on geographic location to ensure that your event is seen by those who are scrolling through Facebook. Facebook ads is definitely the top way to get more sign-ups for your live events and to get more people excited to show up to your educational event!
- It’s Measurable
The last reason why you need to invest in Facebook ads is that it’s measurable! When you launch a traditional marketing campaign through radio, TV, or magazine, you can’t track your efforts. By launching a Facebook ad, you can see how many clicks you have and see how the ad affected your bottom line in real-time. Pretty cool right?
We Simplify Facebook Ads for You
Whether you’re a startup advisor or a seasoned financial planner, sooner or later, you’ll probably consider investing in Facebook ads to grow your business and get more clients. But it’s not as simple and easy as 1-2-3.
At KeyWave Digital, we simplify Facebook advertising for you. We create a unique advertising plan while you get to sit back and watch new prospects roll in. Want to learn more? Connect with our team of advertising specialists to get started!