We Help Medicare Agents Present to Rooms Full of T65 Prospects
Our system addresses the problems with traditional marketing for educational Medicare events. We get YOU (or your agents) in front of prospects so you can build your brand, create relationships (and sales), and grow a stable book of business.
Our done-for-you marketing system sends you leads directly to your inbox in real-time!
Event/appointment reminders for attendees and drip marketing after the event.
Custom branded landing page development specifically for your campaign(s).
Setup, split-testing, targeting, management. We maximize your ROI.
How Did Your Last Mailer Campaign Go?
Even if you’re new to the Senior Market, you know that educational, in-person seminars are bar none the best way to grow your insurance practice. One problem.
Direct mail simply doesn’t work as well as it use to. You can see ROI with direct mail, but it won’t be as effective across the board. So how about replacing part of that equation with marketing better suited for the people of the 21st century?
Agents and Agencies who work with us regularly get 50+ RSVPs in a given month across an average of 3-4 meetings. When was the last time a direct mail campaign generated that much response for you? And at what cost?
No More Empty Seats
There is no better way to make sales in your local market than getting in front of prospects and current clients via in-person educational meetings and sales meetings.
While Direct Mail campaigns can still be successful in areas, more and more seniors are active on Facebook, Youtube, and Instagram. If you’re not on those platforms, your competitors are – and you are missing out.
Want to present to full rooms for your educational and sales events? Reach out today to get started.
Seminar Marketing vs. Buying Leads
Leverage Your Time
Spend your time more efficiently. Instead of just speaking to one prospect at a time, you’ll spend your time providing value to 5, 10, or more people at once.
You can make sales by spending days dialing bought leads. But that day-in, day-out is not an approach suited for most agents.
Build Trust BEFORE the Sale
Making a presentation in front of your prospects is the best way to build rapport. People assume you are the expert and will arrive willing to listen to what you have to say. It’s up to you to prove them otherwise. When people trust you, they will be more willing to take the next step.
Better Recall Rates
Our Seminar Marketing campaigns continously engage with prospects, which is impossible to do with leads that are generated, sold, and re-sold.
We market your event in your local area, engaging with people who actually live in your target market. You won’t deal with people who claim to have never filled out a form, or people that didn’t realize what they are signing up for.
Transparent, Brand-Building Marketing
Every dollar spent with Keywave Digital is used to put YOUR brand in front of customers. Every prospect that engages with you through our campaigns is reaching out to speak specifically to you.
Lead vendors aren’t transparent when it comes to generating leads, so bought leads aren’t usually sure who is going to be on the other end of the phone.
Don’t Want to Host a Seminar In-Person?
Our approach to webinar marketing is crafted with Conversion Rate Optimization from A-to-Z. From the initial advertisement prospects will see, to the appointment booking capability. We build strong offers into your webinar campaign to motivate people to take action with seamless integrations.
Our Automated Webinar Campaigns run completely on autopilot and build your business while you sleep.
You’ll be able to focus more on selling when you don’t have to make the same presentation over and over again.
Direct Mail vs. KWD
What Do Our Current Clients Have to Say?
How does your pricing work?
Our pricing is made up of two parts: the retainer fee (what is paid for our services) and the advertising spend (what is paid to the advertising platforms we market your meetings/webinar on)
This one price includes building your landing pages, building your campaign, writing and sending the texts and emails, and managing the entire operation day to day. We charge you every month for this service.
Pricing for these campaigns is as follows:
One Seminar per month: $750/ month (month to month no contracts)
Recommended Advertising Spend for these campaigns:
$700 per month minimum
How many leads will this get me?
On average, we’ll generate 15-20 unique inquiries for each of your meetings. Since most respondents will RSVP for 2 people, you can expect more than 15-20 people to be signing up for each of your meetings.
TIP: For 2021 and onward, the most effective platforms for reaching seniors will be Facebook and Youtube.
Depending on your advertising budget, we make sure that you have a strong presence on both of these platforms!
What all is included in a Seminar/Webinar Marketing Campaign?
Our campaigns are so much more than just advertisements on social media platforms. There is a lot of value packed in to what you get.
You get (at no additional cost):
- Done-For-You Automated E-Mail and SMS Meeting Reminders sent to event registrants to make sure they remember to attend your meeting.
- Done-For-You Appointment Reminder Campaigns for people who book calls with you through our campaign.
- Done-For-You Weekly E-mail Nurture Sequence (Drip Marketing) to stay in front of all your prospects and continue to provide value
- A free CRM to house lead data and communications. Safely store data and track your ROI on every dollar you spend with us.
How many people will attend my seminar?
For in-person seminars, this will depend on the size of your local market. A campaign marketing 2 events in a small town in Idaho will not get the same response/ attendance as a campaign marketing an event in a large city such as Jacksonville, Florida.
When You Work With Us
When you work with us to drive traffic to your event, you get the most bang for your buck. You don’t need to spend a couple of thousand dollars to send out a mail campaign.
Simply let us know when your meetings are scheduled and some other details. We take care of the rest. You’ll be notified each time someone RSVPs, which gives you the chance to reach out and confirm their attendance. You’ll be able to go to your meetings having already spoken to attendees. Have quality conversations with warm, qualified prospects.